More details about how we use your personal data and why are set out in the table below.
| Purpose | Processing operation | Lawful basis relied on under the UK GDPR and EU GDPR | Relevant categories of personal data |
|---|---|---|---|
| Communications with you not related to marketing, including about changes to our terms or policies or changes to the products or other important notices (other than those addressed above) |
Addressing and sending communications to you as required by data protection laws, ie: —the UK GDPR or Data Protection Act 2018; |
Processing is necessary for compliance with a legal obligation to which we are subject (Article 6(1)(c)) |
—your name, address and contact information, including email address and telephone number; —your account details (username) |
| Addressing and sending communications to you about changes to our terms or policies or changes to the products or other important notices | Our legitimate interests (Article 6(1)(f)), which is to be as efficient as we can so we can deliver the best service to you |
—your name, address and contact information, including email address and telephone number —your account details (username) |
|
| Processing your order or returns and refunds |
If you have purchased from World of Books, preparing and sending your order to you in accordance with our contract with you. If you have used Ziffit’s services, receiving the goods and matching them to your trade |
Processing is necessary for the performance of a contract with you (Article 6(1)(b)) so that we can send you products that you have purchased from World of Books or identify the goods that you have sent us as part of a trade with Ziffit. |
—your name, address and contact information, including email address and telephone number; —your account details (username) —your billing information, transaction information and some payment card information |
| Assisting with customer service enquiries, | Dealing with your enquiries and providing a response |
Processing is necessary for the purposes of our legitimate interests (Article 6(1)(f)) or is necessary for the performance of our contract with you (Article 6(1)(b)) It is in our legitimate interest to process your personal data so that we can provide a response to your enquiry. |
—your name, address and contact information, including email address and telephone number; —your account details (username) |
| Personalising repeat visits to our Websites | Using your personal data to tailor our Websites in a way that benefits you by providing relevant information based on your previous visits to the Websites, such as wish lists, account details, favourites categories and products you may be interested in. |
Processing is necessary for the purposes of our legitimate interests (Article 6(1)(f)) or you have given consent to the processing of your personal data (Article 6(1)(a)) It is in our legitimate interest to process your Personal Data so that our Websites are personalised when you visit again because it allows us to provide the best experience for you as a customer |
—your name, address and contact information, including email address and telephone number; —your account details (username) —location data, if you choose to give this to us —your purchase history —information about how you use our website |
| Marketing communications with you related to other products or services that may be of interest to you | We may contact you via email or post about other products or services that we provide which we think may be of interest to you. |
Processing is necessary for the purposes of the legitimate interests pursued by the controller (Article 6(1)(f)) or the data subject has given consent to the processing of his or her personal data (Article 6(1)(a)) It is in our legitimate interest to contact you about other products or services that may be of interest so that we can keep you informed about our latest products and services. |
—your name, address and contact information, including email address and telephone number; —your account details (username) —location data, if you choose to give this to us —your contact history, purchase history and saved items —information from accounts you link to us, eg Facebook —information about how you use our website, IT, communication and other systems |
