It would be helpful to start by explaining some key terms used in this notice:

We, us, our

World of Books Limited, World of Books Group Ltd and the Ziffit brand.

Our World of Books Limited company registration number is 06437594, and our World of Books Group Ltd company registration number is 07464694, our registered office is at Mulberry House, Woods Way, Goring-By-Sea, West Sussex, BN12 4QY, United Kingdom.

Ziffit is a trading name of World of Books Limited.

The Shopiago brand is not included within the scope of this notice.

Personal data

Any information relating to an identified or identifiable individual

Special category personal data

Personal data revealing racial or ethnic origin, political opinions, religious beliefs, philosophical beliefs or trade union membership

Genetic and biometric data (when processed to uniquely identify an individual)

Data concerning health, sex life or sexual orientation

Data subject

The individual who the personal data relates to


World of Books Limited -

Ziffit -


The Ziffit app that you may use when using the Ziffit services.


- World of Books Ltd

Mulberry House, Woods Way, Goring-by-Sea, West Sussex, BN12 4QY